The Scroll Shop, J.B. Hunt’s company store, plays a key role in employee engagement and brand visibility. Since launch, my team has led its visual direction, helping drive sales to over $350,000 in 2024—seven times higher than its predecessor’s first-year performance.
My Designs
The apparel and promotional items below were created to reflect J.B. Hunt’s brand identity, honor its heritage, and resonate with our audience—over 60% of whom are truck drivers. Recurring themes like equipment imagery and historical references help strengthen this connection with our driver workforce.
Additional contributions of mine include:
-Designing the store’s wordmark using our brand typeface
-Maintaining visual consistency across the website homepage
-Collaborating with cross-functional teams on merchandise selection, proofing, and quality control
-Maintaining visual consistency across the website homepage
-Collaborating with cross-functional teams on merchandise selection, proofing, and quality control
