The challenge was to refresh the look and feel of a program that rewards school classrooms—nominated by a student's driver parent or grandparent—with gift cards and supplies. As a key marketing initiative featured on the recruiting website, driver blog and social platforms, it was crucial that the design both honored its significance and aligned with the brand.
My solution was playful, kid-friendly designs that remains cohesive with J.B. Hunt's style guide. The project included the creation of a new logo, incorporating stylized elements of classic classroom supplies, as well as apparel, print materials, and digital assets. This iteration also featured a special tagline to celebrate 10 years of the program.
