Rebrands are one of my favorite areas of graphic design—I love the challenge of modernizing a logo while staying true to a brand’s core identity.
For this project, I explored a refresh of 7 Brew’s logo to reflect its playful, connection-driven personality. I began with Gelica Black, a typeface that brings warmth and character, and simplified the overall design while retaining key elements like the signature coffee swirl.
I replaced the original maroon with a vivid blue—a bold shift that better reflects the brand’s approachable, upbeat tone. This choice also ties into 7 Brew’s physical spaces, echoing the blue roofs and neon signage found at every location.
